Innovate Entrepreneurially

Keep an Open-Minded Perspective

Safety and security require adaptability and openness to new ideas. By embracing diverse perspectives and innovative approaches, we can better anticipate challenges and craft effective solutions. Staying open-minded ensures we remain agile and ready to address evolving threats..

Maintaining safety requires constant vigilance-there's no room for complacency. Criminals and terrorists are always seeking opportunities, which means we must continuously develop new strategies and innovative methods to deter them effectively. Disasters can often be prevented with proper control and management, guided by critical thinking and avoiding unexamined assumptions. Safety demands proactive, entrepreneurial action built on collaboration, co-creation, fresh perspectives, and relentless innovation.

From Idea to Greater Safety

Social and technological innovations are essential for enhancing global security, demanding both creativity and discipline. Creative minds face the ongoing challenge of addressing threats to the safety and security of our society. While promising ideas and concepts are often welcomed, many fail to progress beyond the initial stages, becoming stuck in the so-called "Valley of Death".

To overcome this hurdle, we must develop solutions to bridge the gap between ideas and implementation. The innovation model shown provides a clear overview of the phases an innovation goes through and highlights what is required at each stage. This ensures that innovations evolve into practical, effective solutions that contribute to a safer world.

Innovation Model for Realization from Idea to Product.

Innovation Acceptance

Unfortunately, many promising innovative products and services never make it into practice, becoming stalled within organizations. This happens largely because the necessary adjustments around technological innovation are often insufficient. In reality, implementing a new technology accounts for only 25% of the innovation process, while the remaining 75% is focused on social innovation.

The accompanying diagram illustrates this balance.

Successfully embedding a new technology requires a multidisciplinary approach, with program managers focusing on the key aspects: technology, organization, culture, user value, and communication. By addressing these areas, innovations can be effectively integrated and fully utilized.

Innovation Integration Model

Artificial Intelligence is Essential

Artificial Intelligence (AI) is playing an increasingly significant role in our daily lives, particularly in the realm of safety and security. Algorithms are becoming more sophisticated and pervasive in our information flows, making it crucial to embrace AI as part of modern security strategies. Security professionals must develop a deep understanding of AI-not only how to leverage it for protection but also how criminals exploit it. This goes beyond cybersecurity to address deeper organizational vulnerabilities and potential infiltrations. A strategic, tactical, and solution-oriented approach is necessary to harness the power of AI effectively while staying one step ahead of those who misuse it.

AI Embedding Model

Knowledge Sharing

PSI started in 1993 as a facilitating company that helps companies develop innovations for a safe society. Many innovations have gotten off the ground as a result of this support and have become indispensable in the security sector. In 2009 the idea came to develop a live streaming video App for safety, in 2010 this idea received the Social Innovation Award. The SafeCity company was founded in 2011 to further develop the App. It was an early attempt, but very educational and SafeCity subsequently continued with new developments. Public Safetyu Innovation BV and SafeCity BV have a lot of expertise in many projects. For example: the EU funded PASSAnT project. Quartermaster for a safer internet and valuing Apps and IoT devices with CALLFORTRUST. and Eureka aanvragen op het gebied van Safety en Security, informatie technologie en ondernemerschap. Expert / Evaluator of the Horizon2020 EIC Accelerator (SME instrument) for the EU committee and Eureka in the area of Safety, Security, information technology and entrepreneurship. Support various companies in entrepreneurial issues, give lectures, board member of several organizations for instance the Firefighters Without Borders Foundation.

Innovation Challenges

Innovating is primarily an enterprising search for like-minded people, right stakeholders and money. Do not think that your idea is pure or unique, but seek the nuance and benefits that make your innovation better than other innovations. Describe the Unique Buying Reasons of your product. Write a business plan on 1 A4, for example with Canvanizer.com. There will be many people enthusiastic about your idea, but that does not give capital or sales. Know that you have to go through heavy weather (Valley of death) and that can only be overcome by perseverance and discipline. Use advisers, listen to them, but stay yourself, use only what is needed, and act as an evangelist.