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Innovate entrepreneurially

Keep an open-minded look

Safety constantly requires attention, relaxation can not happen. Criminals and terrorists are constantly looking for opportunities to strike and therefore we must constantly develop new methodologies and innovative methods that make them difficult.
Disaster scenarios can be prevented through proper control and management, as well as not based on unexamined assumptions. Safety requires entrepreneurial action in connection, co-creation, fresh looking at situations and continuous innovation.

kennis, expertise en creativiteit




From idea to more safety

Social and technological innovations are necessary to improve global security, which requires creativity and discipline. Creative minds are challenged by the continuous pressure on the safety and security of our society. Good ideas and conceptual thoughts are quickly embraced, but usually do not come to fruition. That's why we need to find solutions for the many good ideas that don't get any further and get stuck as ideas in the "Valley of Death".
The innovation model drawn on the right provides an overview of the phase an innovation is in and what needs to be taken into account in order to make this innovation a usable solution and to add to our safety.

Innovation model

Innovation model for realization from idea to product.


Innovation acceptance

Unfortunately, many good innovative products and services are never put into use, they get stuck somewhere in the organization. That is very unfortunate and that is actually because the adjustments around technological innovation are not working. Actually, setting up a new technology ¼ part of the entire innovation and ¾ part is social innovation.

This is shown in the diagram.

To properly embed a new technology, program managers are needed for technology, organisation, culture, user value and communication.

Innovation integration model

Innovation integration model


Artificial Intelligence is necessary

Artificial Intelligence (AI) has an increasing influence on our daily lives and certainly also on our safety. Our information flows are full of algorithms that are becoming more and more ingenious. It is therefore necessary to embrace AI. Security professionals should have knowledge of AI and how the criminal uses AI. It is not just about cybersecurity, but about much deeper infiltration in organizations. Get to work strategically, tactically and solution-oriented.

AI embedding model

AI embedding model

Knowledge sharing

Sharing information

PSI started in 1993 as a facilitating company that helps companies develop innovations for a safe society. Many innovations have gotten off the ground as a result of this support and have become indispensable in the security sector. In 2009 the idea came to develop a live streaming video App for safety, in 2010 this idea received the Social Innovation Award. The SafeCity company was founded in 2011 to further develop the App. It was an early attempt, but very educational and SafeCity subsequently continued with new developments. Public Safetyu Innovation BV and SafeCity BV have a lot of expertise in many projects. For example: the EU funded PASSAnT project. Quartermaster for a safer internet and valuing Apps and IoT devices with CALLFORTRUST. and Eureka aanvragen op het gebied van Safety en Security, informatie technologie en ondernemerschap. Expert / Evaluator of the Horizon2020 EIC Accelerator (SME instrument) for the EU committee and Eureka in the area of Safety, Security, information technology and entrepreneurship. Support various companies in entrepreneurial issues, give lectures, board member of several organizations for instance the Firefighters Without Borders Foundation.

Innovation challenges

Innovation topics

Innovating is primarily an enterprising search for like-minded people, right stakeholders and money. Do not think that your idea is pure or unique, but seek the nuance and benefits that make your innovation better than other innovations. Describe the Unique Buying Reasons of your product. Write a business plan on 1 A4, for example with Canvanizer.com. There will be many people enthusiastic about your idea, but that does not give capital or sales. Know that you have to go through heavy weather (Valley of death) and that can only be overcome by perseverance and discipline. Use advisers, listen to them, but stay yourself, use only what is needed, and act as an evangelist.